The Tyrolean family-owned business MPREIS opened the first completely cashless Store in Austria. Visitors of the MiniM store in the SOWI-Area in Innsbruck/Tyrol were able to see and experience real moss. The powerful natural surface MOUS HELLGRIAN on self-adhesive was used to create ceiling elements. The sustainable and colourful material made from recycled moss harmonised perfectly with the interior of the modern store. The contrasting and pleasant style incited customers to take a stroll through the store, take a break in the café and come back again.